Horn explains: 'Let's face it, there's a double standard when it comes to guy-on-guy as opposed to girl-on-girl. In the Girls Gone Wild series, sometimes the young women kiss, while the guys' series does not have that feature. In an article, Bill Horn, spokesman for Mantra Entertainment which produced the videos, notes a gender-related double standard in these videos.

These video tapes and DVDs featured much the same content as the Girls equivalent, only instead showing young men performing for the camera-e.g., in the shower, playing football naked, etc. Guys Gone Wild was a video series and male analogue of Girls Gone Wild targeted at young women.

In 2004, Girls Gone Wild began soliciting men for participation in their videos. Proceeds from the video sales, which included a title featuring Snoop Dogg, were intended to help the victims of Hurricane Katrina. In September 2005, Girls Gone Wild announced that it would donate all proceeds of Mardi Gras–themed DVDs and videos to the Red Cross. This distribution was followed in 2008 by the launch of a Girls Gone Wild magazine, a clothing line, and a compilation record released on Jive Records. Distribution channels Īt its inception, Girls Gone Wild marketed its product, namely videos, through direct-distribution channels such as infomercials, pay-per-view, and video on demand. Occasionally, participants are invited to be filmed on a Girls Gone Wild tour bus. Compensation for taking part in a Girls Gone Wild video often consists of a free hat, T-shirt, or money. Women willingly take off their clothes, engage in sexual activities, or participate in wet T-shirt contests.

Most Girls Gone Wild videos follow a common formula in which a film crew interacts with a large crowd of people either at a party, club, or other event. MGM announced in 2002 that it would release a feature-length film based on the Girls Gone Wild concept. Instances of Girls Gone Wild in popular culture include the appearance of Eminem and Snoop Dogg in the company's videos, as well as various references and parodies of the show in popular television series and movies. In 2008, Francis' net worth was approximately $150 million. According to TNS Media Intelligence, Girls Gone Wild spent more than $21 million in advertising in 2003, becoming the largest advertiser for programs on the E! channel. The infomercials targeted a late-night channel-surfing demographic that Joe Francis had identified in the late 1990s. By the end of 2002, the company had produced 83 different titles and had begun airing 30-minute infomercials on E! Entertainment Television, Fox Sports Net, BET, Comedy Central, Tech TV, Style, and all other major U.S. In 2001 the company sold 4.5 million videos and DVDs. The first Girls Gone Wild film was released in 1997. In 2014, the company was sold to Bang Bros. In February 2013, the company filed for Chapter 11 bankruptcy. Since 2008, the Girls Gone Wild products have been sold primarily through their website as streaming videos, downloads, and DVDs. The videos typically involve camera crews at party locations engaging young college-aged women who expose their bodies or act 'wild', especially during Spring break. Girls Gone Wild was known for its early use of direct-response marketing techniques, including its late-night infomercials that began airing in 1997.

Girls Gone Wild ( GGW) was an adult entertainment franchise created by Joe Francis in 1997, who occasionally appears as the host of the videos. Adult entertainment franchise Girls Gone Wild

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